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Voice of the Customer and QFD |
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1 Day |
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- Course Description and Audience:
- This course is designed for those individuals who work to understand customer requirements and flow them into an orderly product development methodology.
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On-Site Course
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- Currently Available
- To request this course for on-site training, please click here.
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Public Course
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- Currently Unavailable
- To view a list of available public courses, click here.
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- Course Objectives:
- As a result of the course the participant will be able to:
- 1. Determine key customers.
- 2. Use of analytical methods in customer identification.
- 3. Generate product and process customer requirements.
- 4. Prioritize requirements from multiple sources.
- 5. Use quality function deployment (QFD) to flow down requirements.
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- Software:
- JMP or Minitab and Excel
- Prerequisites:
- ESDA recommended but not required.
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Section I |
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- Introduction to Voice of the Customer (VOC)
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| Section II |
Customer Selection |
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| Section III |
Recursive Portioning Method for Market Analysis |
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| Section IV |
Customer Interviews and Data Collection |
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| Section V |
- Benchmarking
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| Section VI |
Summarizing VOC |
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| Section VII |
Generation of Customer Critical to Quality (CTQs) Requirements |
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| Section VIII |
QFD Flow Down Methodology in the Development Process |
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